Extra Inning Softball
This high velocity sport requires a super powerful and stable website that allows thousands of softball fans to view news and rankings on the fly.
Projects included custom ranking filters, maps for events and games as well as an RSS generated email campaign delivering content to hungry fans hourly, daily, weekly or monthly.
Known as the cooler whipped topping for health nuts around the country to snack on! A total redesign is what was needed for this project taking a very tasty product with a not-so-tasty brand into the 21st century with a fun and playful visual system that went from bowl to web to social and beyond!